In 1998, the Tatas sold Lakmé. And bought one store in Bangalore.
That single Littlewoods store was renamed Westside.
And that marked the beginning of one of India’s most powerful fashion retail stories.
Today:
230+ stores, across 80+ cities with ~30 new stores added every year.
And not a single external apparel brand on their racks. It’s a 100% private label model.
Every kurta, shirt, and dress is designed, developed, and owned by Westside.
Simple philosophy:
“We will only sell what we design.”
This became Westside’s biggest differentiator.
And this philosophy enabled Westside to do what most retailers failed at:
- Become a brand creator, not just a brand seller. They built a portfolio of in-house brands:
Women – Bombay Paisley, Wardrobe, Utsa, Gia, Nuon, Zuba, L.O.V
Men – Ascot, E.T.A, Westsport Active
Kids – Hop, Baby Hop, Young & Free
Home & Beauty – Westside HOME, Luna Blu, Studio West
Each label has its own identity, customer and design language.
And none of them exist outside a Westside store. And this gives this exclusivity.
- New collections, every week:
Design → Source → Produce → Place
On repeat. Every week.
In todays age of fast fashion this is a huge advantage.
- Complete control over product:
From fabric to final garment, Westside controls:
Design
Quality
Assortment
Which allows them to stay sharply aligned with their customer.
- First price, right price
When you own the brand, you own the pricing.
Westside focuses on getting the price right upfront – reducing dependence on heavy discounting.
- A fashion experience, not just a store
Average store size: ~17,000+ sq ft
Uncluttered
Thoughtfully designed
Premium yet accessible
It feels more like a fashion space than a retail outlet.
A 100% private label retailer doesn’t just buy and sell apparel.
They understand it.
They are deeply involved in their creation
Their teams:
Travel globally to track trends
Work closely with mills and vendors
And when you know it is backed by the Tata Group, there is a natural sense of trust, security, and long-term confidence as a vendor.
